Processes that make sense
We keep things simple, think fast and design rapidly. We test everything we design & deploy a continuous learning framework. We begin with a 3 day workshop, and after the first 2 weeks, we are already ready with a first cut of the project. We avoid doing reports, long meetings and employ visual aids in the form of sketches, mockups and napkin drawings to convey & communicate. We are not big fans of "industry standard" practices if they don't yield results. Learn more about our process below.
We begin at the center and work outwords
Every project begins with a 3 day intense workshop that we conduct to align with the product vision, understand risks & opportunities and gauge the mutual compatibility of the teams.
Collaborating to get to the bottom of things
Once the project is off, we like to make sure we use all the tools necessary to collaborate effectively & efficiently. We use Miro to brainstorm and ideate remotely, a wall full of whiteboards to brainstorm in-house, Slack for communications, Notion to manage everything from tasks, wiki and documentation, Maze for user-testing and occasionally email to agree upon important things. That said, we are always in the look out for better tools and systems to improve our collaboration workflows
Creating tangible artifacts fast
As we talk through the ideation, we get right into designing the high level navigation for the product. We avoid doing wireframes and rather employ low-key sketches, Miro boards, white-board drawings to discuss and agree upon the key elements like navigation and layouts. This step is executed pretty fast - beginning at the 2nd or the 3rd meeting - always focussed on visual assets to communicate and get to bottom of the problem.
Designing and Prototyping
Once the navigation is set-up and the most important userflows mapped, we get to the stage of rapidly creating design prototype to simulate the final product. Within the end of second or third week, we already have a base version of the product ready with the most important modules setup. Time to test it.
User testing & Iterating quickly
At Metastate, nothing gets implemented without a minimum of one round of user testing. Whether it is module-wise testing or a high level navigational testing, we ensure we allot a day in the week to test our assumptions with real users to gain necessary insights to iterate quickly before finalising on the V 1.0 of the product
Development & Deployment
We employ the best and happening technology stack to bring the designs to life - ensuring a future proof and scalable infrastructure. For Websites, we've been encouraging our customers to use Webflow - we have been one of the earliest adopters of the technology.
All of this done in weeks, not months or quarters
We are an agency
Process problems we solved
More Control
More control on the timeline and execution as results are seen every week
Vision alignment
Everyone is aligned to the vision before the project begins owing to the 3-Day workshop.
No ambiguity
No ambiguity in the results as the direction is set early on.
Mitigates the risk of expensive pivots
Continual delivery model mitigates the risk of expensive pivots later on in the product cycle.
5x faster innovation
Faster delivery, fast feedback and lesser errors means room for 5x faster innovation
